Cristina Balea, Web & Brand Design, WordPress Development, SEO & Growth

I design and build digital ecosystems.

For over a decade I have taken brands from a blank page to a living presence online: the design, the website, the SEO and the automation, handled end to end as one connected whole. Beautiful to look at, engineered to rank, built to grow.

Design, build and grow, under one roof.

A full stack of skills in one pair of hands, so the design, the build and the performance never fall between the gaps. Take one piece or the whole thing.

Technical SEO & Architecture

Audits, silo and topical-authority structures, schema, internal linking, crawlability and Core Web Vitals, mapped to real search intent.

Screaming FrogAhrefsGSC

Website Design & Development

Websites designed and built from scratch, from the layout and visual design through to the code: custom WordPress, speed and Core Web Vitals, hosting and Cloudflare, with SEO baked into the architecture.

Web DesignWordPressHTML/CSS/JS

App Design & Creation

Mobile-first apps designed and built end to end: UI design system, installable PWA front end, headless backend, subscriptions and launch.

PWANext.jsUI Design

Automation & AI

n8n and Make pipelines, API integrations, chatbots and email automation that remove manual work and scale acquisition.

n8nMakeAI Workflows

Brand & Content Strategy

Brand identity, content architecture and E-E-A-T editorial systems, plus conversion copy that carries the strategy through.

Brand IdentityContent HubsCopywriting

Performance Marketing

Google and Facebook Ads, funnels, landing pages and conversion optimisation, measured against CTR, conversion and ROI.

Meta AdsGoogle AdsCRO

Design & Creative

Graphic and brand design, video editing and presentations across the Adobe suite, from concept to production-ready asset.

PhotoshopPremiere ProCanva

A method, not guesswork.

The same four-stage path behind every ecosystem I have built, from a token-finance platform to a luxury property brand.

01 / Discover

Research & audit

Market and competitor analysis, keyword research and search-intent mapping, technical and audience audits.

02 / Architect

Structure the ecosystem

Silo and pillar-cluster SEO architecture, information hierarchy, content hubs and the tracking plan.

03 / Build

Design & engineer

WordPress development, automation pipelines, schema, on-page and technical SEO, brand and content.

04 / Grow

Measure & scale

Analytics, conversion optimisation, organic growth and iteration against the numbers that matter.

Brands and ecosystems I have designed and built.

A sample across sectors, from a single beautiful website to a whole brand built from zero. Full case details available on request.

Live site

2025 - 2026 / Freelance, UAE / Blockchain education

Website Developer & SEO Lead

Learnhub Nobearzone

Built a tokenised-finance education platform from the ground up, and defined the brand behind it: positioning, visual identity and voice ("Tokenize the world. Decentralize the future"). Designed the topical-authority silo architecture and content hub around RWA tokenisation, DAO governance and compliance, with full technical SEO and E-E-A-T editorial workflows, plus the investor-facing presentation deck and its data visualisation.

Brand IdentitySEO ArchitecturePitch DeckWordPress

Visit the site ↗

Live site

2025 - 2026 / Current / Luxury real estate, UAE

Sales Office & Marketing Manager

Lux Mar Agency

Marketing, brand positioning and technical infrastructure for a Dubai luxury real-estate agency. Built and managed the website, CRM integration, lead management and automation, produced the property marketing creative for developments such as Emaar's Address Residences, and established collaborations with major developers including Emaar, Sobha, Ellington, Danube and Durar.

Web + CRMProperty MarketingLuxury BrandAutomation

Visit the site ↗

Live site

2026 / Own venture / Concept development

Founder, Brand & Web Design

Lumme Concept

A premium concept-development studio built from zero: naming, brand identity and logo system, visual language, and the site itself, designed and shipped on my own infrastructure. An end-to-end demonstration of taking a brand from a blank page to live.

Brand IdentityWeb DesignArt Direction

Visit the site ↗

Live app

2026 / Product / Wellbeing app

App Design & Build

myLOV App

An installable, mobile-first wellbeing app designed and built end to end: the UI design system, the front end, and a headless WordPress backend. Includes a pattern-mapping assessment, guided regulation tools, a private journal, an AI counsellor and a 68-lesson course, with privacy-by-design for sensitive data.

PWANext.jsUI DesignHeadless WP

Design work

Side project / Marbella / Events & branding

Lead Designer & Organiser

ONE Events

Organised networking events in Marbella and led the design end to end: brand identity and logo, campaign art direction and social creative. Built a distinctive visual language pairing classical sculpture with surreal collage, around the ideas "Events with Purpose" and "Blending Business with Leisure".

Brand IdentityArt DirectionCampaign Design

Product & branding

2020 - 2022 / Freelance, remote / E-commerce

Production & Brand Manager

Thermate

A premium insulated flask with an LED temperature display, taken from sourcing to shelf. Built the brand around a gold stag mark on matte black, art-directed the product photography and listing infographics, and ran the commercial side: China sourcing to Amazon fulfilment, PPC and paid social, and conversion optimisation from the performance data.

Product DesignBrand IdentityPackagingAmazon PPC

2021 - 2022 / Freelance, remote / SaaS

Project Manager & Marketing Strategist

SaaS Automation Systems

Led branding, automation strategy and chatbot integration for SaaS and digital-product projects. Built automated marketing systems in n8n integrating Google Sheets, CRM workflows, email automation and multi-platform social posting, and launched education-based digital programmes.

n8nChatbotsCRM

Tools and skills I work with.

SEO & Analytics

Screaming FrogAhrefsSEMrushSearch ConsoleGA4Tag ManagerRank Math ProTechnical AuditsSilo ArchitectureSchema

WordPress & Web

WordPress (Advanced)Builds from ScratchSpeed OptimisationTheme CustomisationHTML / CSSJavaScriptCloudflarecPanel

Automation & AI

n8nMakeAPI IntegrationsChatbotsPrompt EngineeringEmail Automation

Marketing & Growth

Content ArchitectureMeta AdsGoogle AdsSEMConversion OptimisationMarket ResearchNeuromarketing

CRM & Business

GoHighLevelHubSpotBrevoSalesforceMailchimpP&L ManagementTeam Leadership

Design & Creative

PhotoshopIllustratorPremiere ProVideo EditingBrand DesignCanvaPresentations

Let us build something that grows.

Available for freelance projects, collaborations and consulting in web design, WordPress, SEO and automation. Take one piece or the whole build, Marbella or fully remote.

beadea31@gmail.com

Phone

+34 627 629 929

Location

Marbella, Spain

Availability

Freelance projects & collaborations