Cristina Balea — Digital Marketing & SEO Strategist, WordPress Developer

Digital Marketing & SEO Strategist / WordPress Developer

I build and scale digital ecosystems.

12+ years turning technical SEO, WordPress engineering, automation and consumer psychology into ecosystems that rank, convert and grow. Strategy and hands-on execution, from the architecture up.

View my work ↗ Let us talk

What I do

Services built around growth.

A full stack of skills under one roof, so strategy, build and performance never fall between the gaps.

01

Technical SEO & Architecture

Audits, silo and topical-authority structures, schema, internal linking, crawlability and Core Web Vitals, mapped to real search intent.

Screaming FrogAhrefsGSC
02

WordPress Development

Sites built from scratch: theme customisation, speed optimisation, Cloudflare and hosting, with SEO baked into the architecture.

WordPressHTML/CSS/JSCloudflare
03

App Design & Creation

Mobile-first apps designed and built end to end: UI design system, installable PWA front end, headless backend, subscriptions and launch.

PWANext.jsUI Design
04

Automation & AI

n8n and Make pipelines, API integrations, chatbots and email automation that remove manual work and scale acquisition.

n8nMakeAI Workflows
05

Brand & Content Strategy

Brand identity, content architecture and E-E-A-T editorial systems, plus conversion copy that carries the strategy through.

Brand IdentityContent HubsCopywriting
06

Performance Marketing

Google and Facebook Ads, funnels, landing pages and conversion optimisation, measured against CTR, conversion and ROI.

Meta AdsGoogle AdsCRO
07

Design & Creative

Graphic and brand design, video editing and presentations across the Adobe suite, from concept to production-ready asset.

PhotoshopPremiere ProCanva

How I work

A method, not guesswork.

The same four-stage path behind every ecosystem I have built, from a token-finance platform to a luxury property brand.

01 / Discover

Research & audit

Market and competitor analysis, keyword research and search-intent mapping, technical and audience audits.

02 / Architect

Structure the ecosystem

Silo and pillar-cluster SEO architecture, information hierarchy, content hubs and the tracking plan.

03 / Build

Design & engineer

WordPress development, automation pipelines, schema, on-page and technical SEO, brand and content.

04 / Grow

Measure & scale

Analytics, conversion optimisation, organic growth and iteration against the numbers that matter.

Selected work

Ecosystems I have built and grown.

A sample across sectors. Full case details and references available on request.

Live site

2025 - 2026 / Freelance, UAE / Blockchain education

Website Developer & SEO Lead

Learnhub Nobearzone

Built a tokenised-finance education platform from the ground up, and defined the brand behind it: positioning, visual identity and voice ("Tokenize the world. Decentralize the future"). Designed the topical-authority silo architecture and content hub around RWA tokenisation, DAO governance and compliance, with full technical SEO and E-E-A-T editorial workflows, plus the investor-facing presentation deck and its data visualisation.

Brand IdentitySEO ArchitecturePitch DeckWordPress
Visit the site ↗
Live site

2025 - 2026 / Current / Luxury real estate, UAE

Sales Office & Marketing Manager

Lux Mar Agency

Marketing, brand positioning and technical infrastructure for a Dubai luxury real-estate agency. Built and managed the website, CRM integration, lead management and automation, produced the property marketing creative for developments such as Emaar's Address Residences, and established collaborations with major developers including Emaar, Sobha, Ellington, Danube and Durar.

Web + CRMProperty MarketingLuxury BrandAutomation
Visit the site ↗
Live site

2026 / Own venture / Concept development

Founder, Brand & Web Design

Lumme Concept

A premium concept-development studio built from zero: naming, brand identity and logo system, visual language, and the site itself, designed and shipped on my own infrastructure. An end-to-end demonstration of taking a brand from a blank page to live.

Brand IdentityWeb DesignArt Direction
Visit the site ↗
Live app

2026 / Product / Wellbeing app

App Design & Build

myLOV App

An installable, mobile-first wellbeing app designed and built end to end: the UI design system, the front end, and a headless WordPress backend. Includes a pattern-mapping assessment, guided regulation tools, a private journal, an AI counsellor and a 68-lesson course, with privacy-by-design for sensitive data.

PWANext.jsUI DesignHeadless WP
Design work

Side project / Marbella / Events & branding

Lead Designer & Organiser

ONE Events

Organised networking events in Marbella and led the design end to end: brand identity and logo, campaign art direction and social creative. Built a distinctive visual language pairing classical sculpture with surreal collage, around the ideas "Events with Purpose" and "Blending Business with Leisure".

Brand IdentityArt DirectionCampaign Design
Product & branding

2020 - 2022 / Freelance, remote / E-commerce

Production & Brand Manager

Thermate

A premium insulated flask with an LED temperature display, taken from sourcing to shelf. Built the brand around a gold stag mark on matte black, art-directed the product photography and listing infographics, and ran the commercial side: China sourcing to Amazon fulfilment, PPC and paid social, and conversion optimisation from the performance data.

Product DesignBrand IdentityPackagingAmazon PPC

2021 - 2022 / Freelance, remote / SaaS

Project Manager & Marketing Strategist

SaaS Automation Systems

Led branding, automation strategy and chatbot integration for SaaS and digital-product projects. Built automated marketing systems in n8n integrating Google Sheets, CRM workflows, email automation and multi-platform social posting, and launched education-based digital programmes.

n8nChatbotsCRM

Stack

Tools and skills I work with.

SEO & Analytics

Screaming FrogAhrefsSEMrushSearch ConsoleGA4Tag ManagerRank Math ProTechnical AuditsSilo ArchitectureSchema

WordPress & Web

WordPress (Advanced)Builds from ScratchSpeed OptimisationTheme CustomisationHTML / CSSJavaScriptCloudflarecPanel

Automation & AI

n8nMakeAPI IntegrationsChatbotsPrompt EngineeringEmail Automation

Marketing & Growth

Content ArchitectureMeta AdsGoogle AdsSEMConversion OptimisationMarket ResearchNeuromarketing

CRM & Business

GoHighLevelHubSpotBrevoSalesforceMailchimpP&L ManagementTeam Leadership

Design & Creative

PhotoshopIllustratorPremiere ProVideo EditingBrand DesignCanvaPresentations

About

A strategic marketing and growth professional who combines creative direction with hands-on technical execution, from website architecture and automation pipelines to audience research and conversion systems.

Over 12+ years I have built and scaled digital ecosystems across technology, education, e-commerce and service sectors, and led multidisciplinary teams as CEO and General Manager. I work where SEO, WordPress, automation and consumer psychology meet, so the strategy and the build are never separate things. My background in graphic design and marketing psychology means I care as much about how something looks and feels as how it ranks and converts.

Education
BA Graphics & Design, University of Art & Design, Cluj-Napoca / 2008 to 2012
Marketing & PR, Babes-Bolyai University / additional study
Based in
Marbella, Spain / available remote
Languages
English / Spanish / Romanian
Certification
Certified Graphic Designer / Google Ads, Meta Ads, SEO, Email Marketing
2017
Best Advertising Campaign, Amprenta Advertising Agency
5
Major developer partnerships: Emaar, Sobha, Ellington, Danube, Durar
3
Wellness clinics founded and scaled as CEO
10+
Years leading marketing, brand and operations

Contact

Let us build something that grows.

Open to full-time roles, freelance projects and consulting in marketing, SEO, WordPress and automation. Marbella or fully remote.

Email
beadea31@gmail.com
Phone
+34 627 629 929
Location
Marbella, Spain
Availability
Roles & freelance projects
Cristina Balea © 2026 Digital Marketing / SEO / WordPress / Automation